Dark and Lovely: In 1972, Dark and Lovely was introduced as the first color product formulated specifically for African American women, and went on to revolutionize the industry by developing the first relaxer without lye. Now, decades later, Dark and Lovely has grown to include a complete collection of deep conditioning treatments, shampoo, fade-resistant hair colors, relaxers, and a full line of children's products designed to bring out the best in your hair.
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